Wholeasle Juicy Couture is a contemporary line of casual apparel based in Pacoima, California, founded by Gela Nash-Taylor and Pamela Skaist-Levy. Owned by the Liz Claiborne fashion company, Juicy is known for their terrycloth and velour hoodies, which are like jackets. They have been made famous by the many celebrities who wear them. The line is sold in upscale specialty stores.Slogans often adorn
Juicy apparel, such as "Wake up and smell the Couture", " Go Couture Yourself", "Cupcake Couture", " The Joy Only Bling Can Bring", and "Dude, Where's my Couture?". Some less usual slogans are "Save Fashion Wear Juicy" and "Juicy is Real." The signature Juicy Crest, as well as the phrases "Love,
G&P" (formerly "Love P&G") are stitched on the inside tag of each item of Juicy apparel. The order of the initials changed in early 2006 after a lawsuit by the
Procter & Gamble corporation. Their slogan "Made in the Glamorous USA" found underneath the crest was changed to "Born in the Glamorous USA" after being purchased by Liz Claiborne and having much of its production shifted to East Asia.
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