In
2004 Christian Audigier, licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the
Ed Hardy clothing line,
Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of legendary Kustom Kulture artist
Von Dutch. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts.
Ed Hardy Designs also markets an energy drink, available in several different flavors. Ed hardy pants
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